Pro-Habitum

PROJECT OVERVIEW

Challenge

To create an engaging digital product that empowers young adults in tracking and prioritizing their goals by helping them understand their motivations

Timeline

4 weeks

Role

UX/UI Designer & Prototyper

Research & discovery

What are experts saying about habits?

There are two main takeaways from Judson Brewer, an American Psychiatrist and neuroscientist

The Habit Loop

A habit has a basic structure: A cue that triggers a behavior, a routine, and a reward. This is also called Positive Reinforcement

Self-Awareness

Understanding the consequences of our actions helps us to use cognition to control our behavior; form new habits

What the survey says

are between their 18s - 28s

64%

said their primary motivation is their personal growth

80%

said their habits are related to exercise & health, and career development

81%

said they are not sure whether they are keeping track of their goals

38%

said lack of commitment is their biggest challenge when it comes to creating a habit

69%

Interview Insights

“I often struggle to create a routine because I don’t easily find the time to do it and just think about it too much”

Jullisa, 21
College Student

“Some habits I just keep working on it, and others I go back and forth”

Carla, 27
Graphic Designer

“Because of my work, sometimes I have to suspend the routine, making me lose the habit”

Andres, 28
Accountant

“I want to create a habit related to meditation so that I can feel relaxed, but I can’t find time for it”

Raiza, 56
Arquitec

Main Assumption

On average, young adults lack commitment when they try to develop a new habit, either because their priorities change in time and/or because there is no sufficient awareness of their motivations

User Persona

Busy Diana

AGE: 30

OCUPATION: Marketing Analyst

ABOUT

Diana is a 30-year-old young professional who works in a demanding corporate job. She has a packed schedule, often working long hours. Despite her busy lifestyle, Diana is eager to make positive changes in her life and believes that developing good habits will help her achieve personal growth and overall well-being

However, Diana feels frustrated and stuck because she often stops developing her habits after a couple of weeks because it stops feeling like a priority

GOALS

Create a consistent routine
Improve her well-being (work-life balance)
Develop self-awareness and make intentional choices

Jobs to be Done

When a user is trying to develop new habits, they would like to stay committed for longer periods of time so that they can accomplish their goal and feel personal fulfillment

Main job to be done

Functional Aspect

Emotional Aspect

Personal Dimension

Social Dimension

Competitive Analysis

We learned that while reminders and motivational features such as streaks, third-party accountability, and rewards are standard among competitors, they don’t fully leverage behavioral science principles

I believe that Pro-Habitum should prioritize the basic structure of habits (cues, routines & rewards) to be more effective and to facilitate the development of self-awareness

Ideation

How Might We…

Prioritize Goals

Prioritize users’ goals based on their performance in a period of time

Commitment

Increase commitment in the habit development process by structuring habits

Self-awareness

Set the habit creation process in a purposeful way to increase self-awareness

Must have Features

Goal-Habit templates
Weekly actionable feedback on performance
Push-up notifications
Completion rate statistics

Should have Features

Accountability System
Streak Count
Third-party integrations (apple health)
Data reports

MVP

The primary objective of the Pro-Habitum app, at the bare minimum, is to provide users with a better understanding of their chosen goals and habits and to keep them prioritized based on their motivations. By understanding their aspirations and prioritizing them, users can work flexibly towards their goals and stay committed long-term to achieve meaningful results